Giulia Agnoletto

Giulia Agnoletto


Milan, Italy


How long have you worked for Luxottica? Tell us about your journey and where it has led you today.

Almost 5 years! Feels like 8 months. I started my training at Luxottica designing for one of the main licenses in our portfolio, then began helping with an increasing number of brands.

What do you love most about your job?

The thing that satisfies me most is seeing glasses that I designed being made, and even more so when I come across someone wearing them, like if I’m walking down the street in the middle of town.

What is your motto and why?

I grew up in the mountains, and from a young age my parents always took me trekking. One day when I was very tired, my father told me: “If you want to reach the summit, you don't have to keep looking at it, because you’ll think that you’re never going to reach it. You have to think about your steps, concentrate on your surroundings and never stop walking. Just watch. We’ll get to the top a lot sooner than you think”.
From that day on, I’ve taken that advice and applied it to everything: take one step at a time without stopping, and enjoy the journey.

What skills are fundamental to your role?

I think that one of the most important skills for a designer in my role is to understand and reinterpret the aesthetic style of various brands. It’s a balancing act between your personal taste and finding the right way of getting the brand across. It’s like we’re writing a text for a reader we don’t know.

Tell us about the biggest challenge you’ve encountered and how you overcame it.

Definitely finding my way in the complex and multi-faceted world of such a big company.
At Luxottica, the product is at the heart of everything, and being the designer behind it means gaining experience in areas that you would never expect to have to delve into.

What is the most challenging project you have worked on? And how did it turn out?

The most challenging project is the one I’m working on now actually. We’re developing a new direction for Arnette, overhauling everything from brand identity to products and communications. I consider it the greatest and most stimulating challenge because it will involve lots of changes, especially when it comes to products and the language used. This has allowed us to rewrite the style rules of a house brand and—fingers crossed—we hope that these will be the starting point of a huge success.

What advice would you give to university students or young professionals considering a career in design at Luxottica?

Knowing how to build relationships with others is just as important as knowing how to do something. Relationship skills and talent are the two vital ingredients for getting good results.

Are there opportunities for you to mentor or help less experienced colleagues to develop? Do you think this is important?

I believe that establishing a collaborative working environment free from hierarchies or “levels” between me and my colleagues is important for promoting exchanges, supporting each other and growing together.